The CPIP Program
Looking to transform product ideas into market successes?
That's where our certification comes in. The CPIP program is a hands-on training that takes you through an experiential journey. It will allow you to learn product management and drive product innovation.
This is a hands-on program, and your work will mostly be on your own product idea. Our experts will guide you through the various activities, from essential skills to mastering advanced techniques.
You will get feedback on your progress and coaching on how to improve. Plus, we’ll dive deep into strategies for navigating product launch complexities, ensuring you're ready to tackle the real-world challenges head-on.
What you will learn
We'll kick things off with ideation, helping you unlock your creative potential to generate ground-breaking ideas and match these with your market potential.
As we advance, the journey dives into the intricacies of product design and development, ensuring you grasp the full product lifecycle. We always start by defining the problem, before we move on to the solution.
At the end of the journey you will have a complete plan to take a product idea to market, build an MVP, and validate the idea with you customers.
Learn more about the CPIP Program.
Curriculum
- Introduction to Discover (0:38)
- Ideal Customer (9:12)
- Simulation: Harry Potter (2:40)
- Market Analysis and TAM-SAM-SOM (10:29)
- Empathy Interviews Explained (19:23)
- Empathy Interview: A Bad One (10:34)
- Empathy Interview: A Good One (13:07)
- Insight Mining (8:23)
- HMW Statements (5:05)
- Section summary
- Quiz: Discover
- Introduction To Drive (0:45)
- Product Challenge: The Smarter Watch (2:24)
- Product Assumptions and the Assumption Stack (2:17)
- The Hypothesis Statement (1:32)
- Product Tree (3:27)
- The Minimum Viable Product (MVP) (6:02)
- The MVP Ideation Canvas (4:04)
- MVP Ideation Canvas: Example for AirBNB (3:12)
- MVP Ideation Canvas: Example for Zappos (2:58)
- Product Journey Mapping: Introduction (1:37)
- Product Journey Mapping: How To (7:48)
- Product Journey Mapping Example: The Slim Watch (7:37)
- Prioritization versus Ordering (1:30)
- Prioritization Criteria Example: Let's Order a Hamburger (4:35)
- Prioritization: Buy-A-Feature (4:16)
- Prioritization: MoSCoW (3:17)
- Prioritization: Impact-Effort Mapping (2:17)
- Prioritization: WSJF (15:56)