Introduction
Foundations of Product Innovation
ACTIVITY - Week 1: Identify your Problem Space
DISCOVER: Customer discovery, insight mining, and sense-making
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Introduction to Discover (0:38)
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Ideal Customer (9:12)
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Simulation: Harry Potter (2:40)
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Market Analysis and TAM-SAM-SOM (10:29)
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Empathy Interviews Explained (19:23)
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Empathy Interview: A Bad One (10:34)
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Empathy Interview: A Good One (13:07)
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Insight Mining (8:23)
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HMW Statements (5:05)
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Section summary
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Quiz: Discover
ACTIVITY - Week 2: Discovery in Action
DEFINE: Problem (re-)definition, 3 Problem Levels, User Personas
ACTIVITY - Week 3: Problem Framing
DESIGN: Ideation, Product Vision, Zones of Value, and rapid prototyping
ACTIVITY - Week 4: Ideation and Prototyping
DRIVE: Hypotheses and Assumptions Stack, MVP definition, Product Journey Mapping
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Introduction To Drive (0:45)
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Product Challenge: The Smarter Watch (2:24)
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Product Assumptions and the Assumption Stack (2:17)
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The Hypothesis Statement (1:32)
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Product Tree (3:27)
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The Minimum Viable Product (MVP) (6:02)
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The MVP Ideation Canvas (4:04)
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MVP Ideation Canvas: Example for AirBNB (3:12)
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MVP Ideation Canvas: Example for Zappos (2:58)
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Product Journey Mapping: Introduction (1:37)
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Product Journey Mapping: How To (7:48)
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Product Journey Mapping Example: The Slim Watch (7:37)
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Prioritization versus Ordering (1:30)
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Prioritization Criteria Example: Let's Order a Hamburger (4:35)
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Prioritization: Buy-A-Feature (4:16)
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Prioritization: MoSCoW (3:17)
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Prioritization: Impact-Effort Mapping (2:17)
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Prioritization: WSJF (15:56)
ACTIVITY - Week 5: Core Hypothesis and MVP
DELIVER: Value metrics, Go-to-Market, risk analysis, product-market fit
ACTIVITY - Week 6: Get ready to go to market and measure value
