An ideal customer is someone who needs and cares about your product. To define your ideal customer, you can consider:

• What problem your product can solve
• Which people have this problem the most
• Who cares about getting this problem solved

Understanding your ideal customer is crucial before product development. This can be achieved by starting with a hypothesis and then validating it during discovery methods.

To define a target customer, consider utilizing resources like guides that provide essential questions or steps, such as:

• 7 Steps to Build Your Ideal Customer Profile
• Who is Your Ideal Customer? Create a Profile with 10 Essential Questions

In marketing, understanding the Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) is crucial for estimating market demand, segment targeting, and capture. Techniques like Empathy Interviews can help in learning about customers' problems and needs effectively.

Empathy interviews are:

• Conducted to learn about customers' needs
• More effective than surveys or focus groups

Key tips for successful Empathy Interviews include proper preparation and active listening. Debriefing after interviews is essential for documenting notes, observations, and non-verbal cues, which can provide valuable insights. Utilize templates for interview prep, debrief, and insight mining for better organization and analysis of data collected.

Insight Mining is:

A Technique to synthesize your learning from discovery activities and source key insights that help to frame a new perspective on the customer's problem or to generate a new idea.