Product Journey Mapping Example: The Slim Watch

Certified Product Innovation Professional (CPIP)

Introduction

Foundations of Product Innovation

What is Product Innovation? (1:15)
The 5 Dimensions of Product Innovation (10:06)
Outputs VS Outcomes (8:52)
HBT - Human Business Technology + Context (10:02)
Conscious Competency Ladder (2:39)

ACTIVITY - Week 1: Identify your Problem Space

DISCOVER: Customer discovery, insight mining, and sense-making

Introduction to Discover (0:38)
Ideal Customer (9:12)
Simulation: Harry Potter (2:40)
Market Analysis and TAM-SAM-SOM (10:29)
Empathy Interviews Explained (19:23)
Empathy Interview: A Bad One (10:34)
Empathy Interview: A Good One (13:07)
Insight Mining (8:23)
HMW Statements (5:05)
Section summary
Quiz: Discover

ACTIVITY - Week 2: Discovery in Action

DEFINE: Problem (re-)definition, 3 Problem Levels, User Personas

Introduction to Define (0:43)
Redefine the problem: McDonald's milkshakes (3:13)
3 Problem Levels (5:13)
3 Problem Levels - Example (7:59)
Problem Opportunity Scoring Model (4:15)
User Personas (5:09)

ACTIVITY - Week 3: Problem Framing

DESIGN: Ideation, Product Vision, Zones of Value, and rapid prototyping

Introduction to Design (0:52)
Elements of innovation (11:38)
Intro to Ideation (2:37)
Ideation: Using Creative Prompts (3:11)
Ideation: Using Elements Of Innovation (0:34)
Ideation Challenge: Netflix (20:08)
Zones of Value (7:28)
Test Card + Learning Card (5:23)
Prototyping (8:54)

ACTIVITY - Week 4: Ideation and Prototyping

DRIVE: Hypotheses and Assumptions Stack, MVP definition, Product Journey Mapping

Introduction To Drive (0:45)
Product Challenge: The Smarter Watch (2:24)
Product Assumptions and the Assumption Stack (2:17)
The Hypothesis Statement (1:32)
Product Tree (3:27)
The Minimum Viable Product (MVP) (6:02)
The MVP Ideation Canvas (4:04)
MVP Ideation Canvas: Example for AirBNB (3:12)
MVP Ideation Canvas: Example for Zappos (2:58)
Product Journey Mapping: Introduction (1:37)
Product Journey Mapping: How To (7:48)
Product Journey Mapping Example: The Slim Watch (7:37)
Prioritization versus Ordering (1:30)
Prioritization Criteria Example: Let's Order a Hamburger (4:35)
Prioritization: Buy-A-Feature (4:16)
Prioritization: MoSCoW (3:17)
Prioritization: Impact-Effort Mapping (2:17)
Prioritization: WSJF (15:56)

ACTIVITY - Week 5: Core Hypothesis and MVP

DELIVER: Value metrics, Go-to-Market, risk analysis, product-market fit

Introduction to Deliver (0:58)
Elements of Value (2:17)
Product Challenge: Stakeholders and Value (2:46)
Values and Metrics (1:39)
Customer Segmentation (6:15)
Diffusion of Innovation (4:03)
Go to Market (6:30)
Managing Risks: the Risk Card (5:07)
Finding Product-Market Fit (3:24)

ACTIVITY - Week 6: Get ready to go to market and measure value

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